The Cemetery
Family wine museum created by the founder´s son, Rafael López de Heredia y Aransáez. The first of its kind in the Rioja region, it was christened The Cemetery by the company´s employees in 1940, because of the layout of its interior recesses.

Frequently copied by competitors and admirers, The Cemetery has become such an integral feature of Rioja vocabulary that enthusiastic wine-lovers can often be heard to say: "In my cemetery I have so many bottles from such and such a producer and vintage…"